Posts Tagged ‘Draft’

Business-to-Business Marketing Using Social Media

Monday, January 30th, 2012

Social media sites, such as Facebook and Twitter, receive a great deal of attention for their uses in business-to-consumer scenarios. In these situations, social media sites can act as a way to build customer relationships, obtain market research, identify trends, etc. If your company operates business-to-business, traditional social media marketing techniques, however, rarely make the grade. In addition, using business-to-consumer techniques to appeal to a business customer can even devalue your company’s brand image, making your efforts look haphazard and dated. For the business-to-business company, social media presents its own advantages and requires its own techniques:

Awareness
One of the most important things you can do to build your business is to build awareness. Using social media you can do things like post pictures, link to pictures and news stories, and post links to your company’s profile on industry sites. For example, if you have a fitness center, you could include pictures of your gym’s facilities and profiles of the trainers you employ. You could also post links to any news coverage your gym receives and post links to your gym’s profile on any local weight loss groups. Alternatively, if you sell steel buildings, you could post pictures of the various types of steel buildings you offer and the assorted ways your buildings are used (e.g. warehouse, grain storage, soccer stadium). In addition, you could post links to your company’s profile on group pages centered on farming, industry, fitness centers, etc.

In each example, you are building awareness of the products you offer and the ways in which those products can be used. While you may have many of these elements on your website, including them in your social media will ensure that when someone is looking to fill a need, your company can be found easily.

Broadcast and Engage
More and more people, including business owners and managers, are looking to social media to find information on companies and products before ever using a search engine. As such, having adequate information available where your customers look is critical. An increasing number of businesses are searching for business-to-business companies using the medium of social media, however the level of buy-in is variant – Some companies may do an amazing amount of business through social media while others may only get on social media sites for personal use. One of the easiest ways to catch the attention of the entire range is to broadcast and engage.

Broadcast industry news, trending topics related to your business, new product development, new technology, etc. Essentially, give your potential customers a reason to visit your social media page. The goal is to establish your business as an expert in your industry or, in other words, as an industry resource. Once you have established your company as such, business customers will visit your profile or “friend it” just to get an update on what is happening in the industry.

Further, engage your business customers (current or potential) in the same way. For instance, if you have a graphic design company, you would want to broadcast market research reports and findings, the relative successes clients have had using your services, etc. In addition, you would want to engage your business customers by responding to comments as “the” business, such as you posted the results from the latest Nielsen report and one of your customers writes something like “So, Facebook really is taking over the Internet.” Instead of responding as a friend (e.g. “Yeah, my kids are always on the site”), you would want to respond, “Yeah, apparently, over 50 percent of consumers get on a social media site everyday. Did you know, according to the report, over 60 percent of new business is found one those types of sites?” In this example, you keep the focus on the business and demonstrate your attention to market trends.

Credibility
Broadcasting and engagement in this way can build your credibility, but social media sites can build your company’s credibility even further. How? By integrating your profile with your customers.

For example, ask your customers to write the comments regarding your products or services on your Facebook wall. Including this sort of element on your Facebook profile is similar to the “Testimonials” pages seen on many websites early on. As the comments are actually posted by your customers, their statements are seen as more genuine than ones you would publish to your website, making your business all the more credible.

Leverage Twitter To Grow Your Business

Monday, January 30th, 2012

Social networking is vast and it’s being used more and more these days. Research has uncovered that social networking is taking precedence over email for people who wish to reach their contacts. The latter proves the ever increasing popularity of this social experience which is exhibiting massive growth.

There are number of social networking sites in the market, with more coming out every day, but only a handful of them are actually useful because they have a large user base and social networking is all about users. Twitter is one such site than can be used effectively. You are probably aware of Twitter and how it became so popular if you have spent any time at all on the internet. More and more businesses, from small to large, are beginning to use Twitter as a means to increase brand awareness and website exposure by providing high quality, interesting information.

However, does Twitter really have the ability to send relevant visitors to a site?

You can use Twitter as an excellent aid to drive visitors to your website, but you need to have a couple of methods in your toolkit. Therefore, you need to implement an effective marketing strategy.

The current article will show you how to leverage Twitter and how it can be used as an excellent source of visitors for your business.

Gratitude is vital when attempting to market effectively on Twitter. In what way? The principle to tweeting is to give on Twitter; if someone asks you something and needs help. It’s a mental thing rather than having anything to do with marketing. By showing your followers that you truly care and have their best interests at heart, the time you spend helping them out will make them feel obliged towards you. It’s relationship building at its best.

Every marketing strategy you utilize on Twitter relies on the effectiveness of your relationship building skills. When you succeed at this, you will find it easy to send traffic to your website and offers. Giving to the community means you will receive from the community as well. You can tweet links to your articles, offers and many more and people will be happy to visit. The end result is worth the time it will take to reach this stage.

Automating your tweets is another great approach and also makes it very easy. The simple reason behind this is because it’s not easy to be in contact with thousands of followers. Building a profitable business takes time and dedication. This is why you need to automate the mundane task of updating your tweets. Automating as much as possible is so important if you want to scale-up your business. It saves time and money both, and helps you focus on the finer aspects.

Successful Twitter marketing will require time and effort on your part. It’s not an overnight process, so make sure you are patient in your approach and steadily build a long term relationship with your followers.