Archive for the ‘Search Engine Optimisation’ Category

Search Engine Optimisation Facts

Friday, May 3rd, 2013

We often hear people saying that Google has changed the rules of search engine optimisation – but we don’t agree with that view. Nothing has happened in the last few years, even with all the major Panda and Penguin updates that have affected Google’s drive to return the best results for a visitor’s query.

What Has Really Changed With Search Engine Optimisation?

What has happened is that they have vastly improved their methods at weeding out websites that are trying to take shortcuts to the top of the search results by pretending to be more popular than they are in reality.

In the past, Google could be fooled into believing a website was the best and most popular result by seeing a multitude of backlinks to the website from many sources, countries and industries – and this is what has actually changed. Yes, the guys at Google have developed ways that will uncover “false” popularity signals created by poor search engine optimisation methods, so that the old goalposts have effectively been moved now.

Website owners and administrators need to spend less time trying to find ways around the latest search engine algorithm changes and use their time more effectively by making their websites a place where visitors will enjoy going to and spending their time.

If you want to know more about our search engine optimisation services – then please get in touch.


SEO Methods

Monday, January 30th, 2012

Search Engine Optimisation
Search Engine Optimization (SEO) is about improving the volume and quality of traffic to your website. SEO gives your site “web presence” by optimizing pages so that, when a potential customer performs a search, your business will appear higher in the search results listing, making it more likely that you will be contacted before your competitors. Pages can be optimized for global searches, local searches, image searches, video searches, or industry-specific searches.

Basically, SEO uses the knowledge of how search engines work, and the way people search, to benefit your business. Optimizing a website or webpages for searches involves editing the actual content of the site as well as modifying the coding of the site (such as HTML) in such a way that its relevance to certain keywords is increased. Barriers to the effective search engine indexing are also altered or removed.

Optimizing your website also involves are variety of other techniques to increase its search ranking. Pages within your website may be cross-linked (one page links to another in the same site) to give prominence to the main page. The meta-tags of a page, those descriptors that exist in the code but are not seen, are also altered to advantage.

Email Marketing Services
Email marketing is a type of direct marketing; it involves transmitting advertising messages to a target audience via email. Email marketing is a great way to communicate directly with your customers. In fact, more buyers prefer to receive an advertisement or sales message via email than any other form of direct marketing, including by telephone or mail. In addition, email marketing is extremely cost-effective.

You can use email marketing services for your business by sending emails in order to acquire new customers or persuade existing customers to make a purchase, such as by advertising special rates or a sale or by providing detailed information about a product you think would suit their needs. Email marketing services can also be used to build loyalty in your current customer base and are a perfect way of encouraging repeat business.

Email marketing is also green and it can even be automated to save you time. However, proceed with caution. When email marketing is not designed professionally, it can be difficult for buyers, and email filters, to distinguish between legitimate email marketing and spam messages. To make sure that your email marketing campaign will not wind up in a junk mail folder somewhere, consider hiring a professional to make email marketing work for you.

Social Media Management
Social media is something on everyone’s lips today, but what about the management of it? Social media is a free resource and one of the best ways to get the word out about a product, service, or company when used correctly.

There are two primary ways that social media management is used. The first is through the social media itself. Aspects such as RSS feeds, sharing, user rating and polling, etc. have the power to involve your customer base in way that is virtually unprecedented. You can get opinions, ask for recommendations, explain product functionality, and really add a face and a personality to your business. Social media may also be used in a promotional way through activities such as blogging, commenting on blogs, participation in discussion groups, updating social networking profiles, etc.

Whatever method used, you are essentially creating word-of-mouth and developing a brand image or reputation through social media. Using social media effectively involves more than just marketing and brand building, although they are important elements. Social media is becoming an increasing strategic element in knowledge management, specifically product/service development, recruiting, employee relationships, customer relations, and business development. However, effective use of social media may require professional management, Hiring a professional to provide social media management is over 36 percent more effective than doing it yourself, and that is if you are social media savvy.

Pay-Per-Click Advertising
Pay-per-click (PPC) advertising has enormous potential to increase your online presence and bring more traffic to your website. A relatively newer technology, PPC advertising involves the placement of a small ad on a search results page when a specific keyword or topic is entered. In return, you pay a certain sum when someone actually clicks on the ad.

PPC advertising helps you find targeted users and direct them to your product or service offering or website. A PPC listing on a search results page generally consists of a short title or heading (around 50 characters maximum) and a short (less than 200 characters) description of your product or service and a link to your website. You specify the keywords that you want to trigger your ad and when someone performs a search using those keywords, your ad will appear.

The placement of your ad will depend on the “quality score” it receives; the quality is calculated by the relevance of your ad and keywords, the popularity of the ad, etc. The method used to determine ranking and quality will differ slightly from host to host. Over 79 percent of businesses that use professional PPC advertising service say that the method is an effective way to increase sales.